International marketing and advertising specialist Paul Weyland has shown thousands of businesses like yours how to cut through the confusion of marketing, reach into the hearts and minds of consumers, close more sales, increase the bottom line, and keep customers for life.

People are spending money again. It's important to know that your advertising and marketing are effective. You are invited to hear marketing expert Paul Weyland share his insights with you. In this seminar you will learn:

• Why your price is the last thing you should sacrifice to create new customers.
• How to calculate return on investment for any advertising you buy.
• How to "own" your product / service category so when people think about what you do, they will think only about your business.
• The four easy steps to creating better ad copy.
• Specific things you can use immediately to turn ordinary consumers into life-long customers.
• How to take advantage of the mistakes your competitors are making.

There is no charge or obligation to attend. Pre-registration is required as seating is limited. Please fill out the form here and fax to 517.699.1880 or email sandie.skirvin@mwcradio.com with the following information:

Business name, your name, your title, phone number and email address. Also specify if you'd like to participate in an individual session with Paul Weyland (sessions available on a limited basis)