(Reuters) - Coca-Cola Co
Core Power, which is endorsed by triathlon athletes including Craig Alexander and Laura Bennett, will be stocked in about 10,000 grocery, convenience and specialty stores.
Deryck van Rensburg, President of Coca-Cola North America Venturing and Emerging Brands, said in an emailed company statement the new brand is part of a category "that is still in the early stage of its growth potential".
Fair Oaks is owned by Select Milk Producers, a southwestern milk co-operative.
(Reporting by Jochelle Mendonca in Bangalore; Editing by Muralikumar Anantharaman)